Microsoft India Essay Example | Topics and Well Written Essays - 750 words

Microsoft India - Essay Example Microsoft overhauled its entire marketing strategy in India to be able to gain favor with the Indian customers. It had to abandon its â€Å"one size fits all† principle that was the main strategy of the company and made it a force to be reckoned with in highly developed countries. They had to be more aware of the needs and the capacity of the customers in India and developed ways that will allow them to compete with its extremely cheaper competitors of open source programs and imitations. They had to create a renewed perception in the view of the customers that Microsoft is affordable. More than this, they were able to establish that the company works for them and is flexible to their needs instead of the other way around. Had Microsoft not bent to the market and waited (or demanded) for the status quo similar to that in the US, then its presence in India would be nothing more than superfluous and their market in the country will stagnate sale the few consumers willing to shed what is on their market value exorbitant amounts.They were able to address the issues by creating innovations that help out the people. The retail-base products that they sold by monthly increments was a genius way that was fit for the consumption attitude of the market and the availability of their resources. They have paved the way as a venue for social change especially for their projects that help out schools and small businesses while being able to gain profit and establishing the presence of Microsoft in the country.

Global Warming Essay Example | Topics and Well Written Essays - 1750 words

Global Warming - Essay Example In addition, the claim is criticized by the argument that undoubtedly, the weather was coldest as compared to the previous trend in that region; still it was not the coldest if an overall picture of Earth’s climate is considered (NCDC, Climate of 2004, 2004). The coldest region of the Northeastern US still did not break records of the previous record low temperatures which the region went through in the winters of 1986. Thus the claim made by the critics of global warming is not rational. (NCDC, Climate of 2004, 2004). On the other hand, the heat waves observed in Europe were record breaking of the highest temperatures ever experienced. Global Warming is affecting the temperature of the Earth and society needs to understand that we must act now to prevent the end of humanity. A divided hypothesis has been created regarding the effects of global warming and if global warming is a myth or a reality. This assignment would further revolve around this issue and give views as to whi ch side of the scientists comes up with a strong hypothesis regarding global warming. DISCUSSION "All across the world, in every kind of environment and region known to man, increasingly dangerous weather patterns and devastating storms are abruptly putting an end to the long-running debate over whether or not climate change is real. Not only is it real, it's here, and its effects are giving rise to a frighteningly new global phenomenon: the man-made natural disaster" (Barak Obama). There are two differing views about the existence and causes of Global Warming. One group usually links it to the actions committed by the human beings themselves (Matthew et al., 2009). However others strongly believe that nature plays a role in creating the problem of global warming (Abrahamson, 1989). The arguments presented by both groups carry importance and without any doubt, these arguments are leading to more and more researches which are beneficial for knowledge and new theories. The study of Ea rth and its climate is of immense importance and beyond any doubt the reason for such extreme climatic changes should be known. In order to evaluate the reasons behind the changing climate of the Earth, the studies regarding global warming and the arguments against it are helpful. Regardless of all the arguments presented, I believe that humans contribute to the climatic changes and extreme weather conditions. The increased CO2 levels and rising temperature do have a link. The link between greenhouse effect and global warming are valid as put down by one set of the researchers (Weitzman 2007). A study suggests that global warming affects the farmland values. The cropland model used by the author suggests that the warming climate and temperature results in a loss of 4 to 5 percent of the gross farm value (Mendelsohn et al., 1994). Cunningham and Cunningham suggest that reduction in soot produced by diesel engines, coal-fired generators, forest fires and wood stoves may help in curbin g and decrease in the issue of global warming by nearly 40% within a period of 3-5 years (Cunningham & Cunningham 2010). Although the studies and climatic researches are not invalid and the continuous debate over this topic does carry an important place in the Earth’s study. According to my point of view, it is not valid to judge the climatic change just by examining or considering the weather patterns of a small region. Global warming does not