Logistics Essay Example | Topics and Well Written Essays - 2250 words - 2

Logistics - Essay Example The essay intends to determine how supply chain capabilities of Johnstons of Elgin, a company dealing with manufacturing and retailing woven as well as knitted products, have enabled it to attain a competitive advantage. Moreover, the extent up to which the business model of Johnstons can be applied to companies in other industries would also be described in the essay based upon the provided case study. Organisations functioning in this modern day context often have to face challenges in developing and delivering quality and innovative products/services to their customers globally with the aim of attaining superior competitive position. Several factors can be found associated as a cause of these challenges. These include increased level of globalisation, pressure created by the competitive forces to innovate technologically advanced production or supply systems and growing complexities in managerial ideologies among others (CEVA, n.d.). In this similar context, supply chain capabilities support the business organisations to attain a superior competitive positioning in the form of offering quality products to the customers by way of focusing more on main competences, recognising the outsourcing trends and following the procedure of vertical disintegration in the operational strategies. As generally believed, proper and effective utilisation of various sorts of supply chain capabilities can certainly aid in making quality procurement decisions, which in turn can enable the modern business organisations to attain a superior competitive positioning over their chief rivals (Crown, 2012). It would be vital to mention that the prime facets of supply chain capabilities not only support the modern business organisations to attain superior competitive positioning but also enables their respective business to sustain in this competitive landscape. In this regard, the characteristics of supply chain capabilities fundamentally